Multifunctional award-winning app combined with smart drive kit turns the iPhone into an integrated telematics, Bluetooth and multimedia system
BLOOMFIELD HILLS, Mich., Aug 11, 2010 (BUSINESS WIRE) --
The smart drive app for the iPhone, which made its United States debut at the 2010 New York Auto Show, is now available for purchase on the iTunes App Store for a one-time cost of $9.99. In addition, the smart drive kit, a cradle which enables advanced telematics in the fortwo with the iPhone app, is available for purchase and installation at smart center dealers nationwide. The app and kit are designed specifically for the smart fortwo.
Using an optional smart drive kit, which can be purchased through and installed by smart dealers, the iPhone can be directly charged and integrates the device's audio into the vehicle sound system. Together, the smart drive app for the iPhone and the kit - awarded the "Best Portable Telematics Solution" in the 2010 Telematics Update awards - turn the iPhone into a connected information and multimedia system for smart owners. Everyone that purchases the smart drive kit from a smart USA dealer will receive a complimentary $10 gift card for the Apple iTunes store, thereby making the smart drive app download free.
The app, created by engineers at Mercedes-Benz Research & Development North America, Inc., is easy to use. Featuring extra large buttons and letters, the app allows users to listen to the iPhone's music library or thousands of web radio stations from around the world, provides Bluetooth connectivity for hands-free calls, provides for identification of the vehicle's position on a map and automatically mutes the radio during phone calls when the phone is installed in the cradle. Additionally, the app can be used to search for points of interest through the app's database or via Microsoft Bing.
Later this year, users can upgrade the app to provide for a full navigation system for an annual subscription. The upgraded app will provide destination guidance with an on-screen map, voice delivered turn-by-turn instructions and real-time traffic data.
More information on the smart drive app for the iPhone and the smart drive kit is available at http://www.smartusa.com/driveapp.
ABOUT the smart fortwo and smart USA
smart USA Distributor LLC, headquartered in Bloomfield Hills, Michigan, is the exclusive distributor of the smart fortwo in the United States and Puerto Rico and is a wholly owned subsidiary of Penske Automotive Group, Inc. The smart fortwo is a brand of and is manufactured by Daimler AG. This technologically advanced vehicle achieves an estimated 41 mpg on the highway* and is an ultra-low emissions vehicle, as certified by the State of California Air Resources Board. The vehicle is 8.8 feet long, 5.1 feet tall and 5.1 feet wide and comes equipped with many functional and safety features found in most luxury models. smart is currently sold in 40 other countries, and more than one million smart fortwos have been sold since 1998. The smart fortwo is available in five trim levels ranging in price from $11,990** to $20,990**.
*U.S. Environmental Protection Agency; www.fueleconomy.gov
**Excludes tax, title, registration, destination charge, options and other dealer fees.
ABOUT Mercedes-Benz Research & Development North America, Inc.
Mercedes-Benz Research & Development North America, Inc. (MBRDNA) headquartered in Palo Alto, Calif., is part of the Daimler Group and a wholly-owned subsidiary of Daimler North America Corporation.
MBRDNA was founded in 1995, to focus on research, advanced engineering, product development and testing, as well as new advanced design concepts. Innovations include integration of the iPod and iPhone into current Mercedes-Benz models. As well as the "Search and Send" feature, which is an easy and convenient way to plan your trip destinations with Google Maps and send them to the vehicle equipped with mbrace. Its most recent product innovation is the smart drive app for the iPhone.
The company continues to deliver the innovation that extends the technological leadership of Mercedes-Benz and smart vehicles.
ABOUT PENSKE AUTOMOTIVE GROUP
Penske Automotive Group, Inc. (NYSE: PAG), headquartered in Bloomfield Hills, Michigan, operates 323 retail automotive franchises, representing 40 different brands and 25 collision repair centers. Penske Automotive, which sells new and previously owned vehicles, finance and insurance products and replacement parts, and offers maintenance and repair services on all brands it represents, has 171 franchises in 17 states and Puerto Rico and 152 franchises located outside the United States, primarily in the United Kingdom.
Penske Automotive, through its wholly-owned subsidiary smart USA Distributor LLC, is the exclusive distributor of the smart fortwo vehicle and related parts in the United States. smart USA supports over 75 smart retail centers in the United States and Puerto Rico. Penske Automotive is a member of the Fortune 500 and Russell 1000 and has approximately 14,000 employees. smart and fortwo are registered trademarks of Daimler AG.
For additional information, visit www.smartusa.com, www.mbrdna.com/smartdrive and www.penskeautomotive.com.
SOURCE: smart USA Distributor LLC
Anthony R. Pordon
Senior Vice President
Penske Automotive Group