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smart USA Empowers smart fortwo Owners to Express Creativity

New “smart Expressions” customization program offers unlimited choice of car color and vehicle wrap designs for all smart fortwo owners


Bloomfield Hills, Mich., (July 7, 2010) – smart USA Distributor LLC, a subsidiary of Penske Automotive Group, Inc., (NYSE: PAG), is putting the power of creative expression into the hands of all smart fortwo owners with a new program that allows for vehicle customization.  Launching today, “smart Expressions” offers an unlimited palette of paint color choices and a variety of body wrap designs, which allow owners to transform their smart fortwo into a mobile masterpiece.  Custom exterior colors and wrap designs will be ordered through any smart center dealer in the smart USA network.

smart Expressions builds on the innovative smart brand and empowers owners to be creative with their vehicle through a number of personalization choices,” said Jill Lajdziak, president, smart USA.  “The smart fortwo’s interchangeable body panels make this unique level of customization possible, which is unmatched in the auto industry.”

smart Expressions expands the offering of six factory color choices to an endless variety of exterior color offerings.  Owners can choose from 93 environmentally friendly, waterborne-based PPG Aquabase® Plus and Aquabase® Plus Tri-Coat paint colors.  Additionally, owners can custom match any shade by bringing a color swatch to any dealership through the “Any Color You Want” program.  With “Any Color You Want,” owners can color match the car to anything - from their favorite sports team to their house, dog or favorite fashion accessory.  The program has a lifetime limited paint performance guarantee.

smart Expressions also offers a variety of full vehicle wrap designs. Vehicle wraps are made of laminated 3M vinyl and are available in two finishes - matte and gloss.  Owners can select from a variety of pre-designed patterns.  In addition, owners will soon be able to submit their own creative wrap concepts to their dealer for the ultimate customization.  Wraps include a three-year manufacturer warranty against fading, peeling and cracking.  Partial vehicle wraps are also available.

To view the complete gallery of paint colors and wrap designs, interested customers can visit the design studio at 

ABOUT the smart fortwo and smart USA 

smart USA Distributor LLC, headquartered in Bloomfield Hills, Michigan, is the exclusive distributor of the smart fortwo in the United States and Puerto Rico and is a wholly owned subsidiary of Penske Automotive Group, Inc.  The smart fortwo is a brand of and is manufactured by Daimler AG.  This technologically advanced vehicle achieves an estimated 41 mpg on the highway* and is an ultra-low emissions vehicle, as certified by the State of California Air Resources Board.  The vehicle is 8.8 feet long, 5.1 feet tall and 5.1 feet wide and comes equipped with many functional and safety features found in most luxury models.  smart is currently sold in 40 other countries, and more than one million smart fortwos have been sold since 1998.  The smart fortwo is available in five trim levels ranging in price from $11,990** to $20,990**. 

*U.S. Environmental Protection Agency;

**Excludes tax, title, registration, destination charge, options and other dealer fees.


Penske Automotive Group, Inc., headquartered in Bloomfield Hills, Michigan, operates 323 retail automotive franchises, representing 40 different brands and 25 collision repair centers. Penske Automotive, which sells new and previously owned vehicles, finance and insurance products and replacement parts, and offers maintenance and repair services on all brands it represents, has 171 franchises in 17 states and Puerto Rico and 152 franchises located outside the United States, primarily in the United Kingdom.

Penske Automotive, through its wholly-owned subsidiary smart USA Distributor LLC, is the exclusive distributor of the smart fortwo vehicle and related parts in the United States.  smart USA supports over 75 smart retail centers in the United States and Puerto Rico.  Penske Automotive is a member of the Fortune 500 and Russell 1000 and has approximately 14,100 employees.  smart and fortwo are registered trademarks of Daimler AG.


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